What’s the first thing you do when you come across a new blog? Do you browse the posts and see if anything catches your eye? Do you click and read the most recent post to decide if it’s worth your time? I like to know who is writing the articles before I start reading them. If there is no about page then I will be honest, I usually don’t read any articles.
So if you do not have an about page yet then you need to go create one right now!
It gives readers a summary of your blog
The first thing an about me page should do is give a summary of what your blog is about. It should express why the blog was created and what your purpose is with it. This gives readers a quick overview to know if your blog is what they are looking for.
Allows readers to feel connected
An about me page should have a casual feel to it. You should share a little personal information (whatever you are comfortable sharing) and you should definitely have a picture. These little touches help readers to feel more connected to you and can make you seem more trustworthy.
Can convert traffic into subscribers
Just having an about page can be the difference between turning a guest into a subscriber and losing them forever. I know if I ever go to a blog and they do not have an about me page then I don’t really stick around too long. Not only does an about page get you subscribers; it can considerably increase the amount of time a guest is on your blog.
Show your authority with credentials
Although it may feel like bragging, your about page is the best place to display your credentials and accomplishments. Many readers, myself included, like to see what a blogger has done and what makes them a viable source to learn from. If you don’t have any yet then that is fine, but be sure to update with accomplishments as you go! This is another good way to make you feel more trustworthy.
Getting to know people is extremely important in the world of blogging and internet marketing. Regardless of what your blog is about, building relationships allows you to connect with other bloggers, bring in readers, gain subscribers, guest post on other blogs, and gain friends! The more known you are in the blogosphere the more likely you are to succeed. After all, how can you get any readers to your blog if no one knows about you?
Your about page lets people get to know you and opens the door for further relationships. It’s pretty much the first step towards getting to know people and expanding your blog.
What do you think is the most important page on your blog?
Do you agree that it is the about page or do you think that it’s something else entirely? Let me know if you agree and if you disagree tell me why.